Standing Out in a Commoditized Industry: My Interview on the Property Management Success Podcast
- Jerad Larkin
- Mar 23
- 2 min read
Standing Out in a Commoditized Industry: My Interview on the Property Management Success Podcast
Featuring Tony Cline & Jerad Larkin
Let’s be real—whether you’re in real estate, property management, title insurance, or any other service-based business, we’ve all felt it...
👉 “How do I stand out when everyone seems to be offering the same thing?”
That’s exactly what I unpacked in my recent interview on the Property Management Success Podcast with my friend Tony Cline. This episode dives deep into how I’ve built a thriving brand here in Colorado—and how YOU can apply the same strategies to grow your business by attracting clients, not chasing them.

🍏 Listen on Apple Podcasts – Click Here
🎧 Listen on Spotify – Click Here
Here’s what we covered in the episode:
✅ My story of starting from scratch in a new marketWhen I moved to Colorado, I didn’t know anyone. No real estate contacts. No warm leads. Just a passion for helping agents grow—and a commitment to showing up, consistently. I share the exact steps I took to go from invisible to Mile High Title Guy.
✅ Why attraction marketing beats cold calling (every time)I break down the specific branding and content strategies I use to attract agents to me, including how I use events, email campaigns, and value-first outreach to build a trusted reputation.
✅ Video, social, and paid ads—done rightFrom quick Reels to YouTube recaps to hyper-local Meta ads, I explain how I’ve used video and digital marketing to become a go-to resource in the Denver market. Even if you’re not a “tech person,” you’ll walk away with simple ways to start showing up online with confidence.
✅ Hosting events that actually drive businessI’m a big believer in the power of community and education. In the episode, I share my formula for planning and promoting events that not only build brand awareness—but also generate real leads and long-term relationships.
✅ My top follow-up strategies that turn connections into closingsIt’s one thing to meet people—it’s another to convert them. I walk through my best follow-up practices (that don’t feel “salesy”) and how I keep people engaged long after the event is over.
Who should tune in?This episode is perfect for:
Property managers looking to grow their client base
Real estate agents building their personal brand
Lenders, title reps, or service pros wanting to stand out in a competitive market
Anyone who’s tired of chasing business and wants to start attracting it
📺 Click here to watch the full interview on YouTube…and if you tune in, I’d love to hear your biggest takeaway!
Questions? Contact:
📞 303.630.9430
Want help creating a marketing plan, hosting your own event, or standing out in your space? Let’s chat.
コメント