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Standing Out in a Commoditized Industry: My Interview on the Property Management Success Podcast

  • Writer: Jerad Larkin
    Jerad Larkin
  • Mar 23
  • 2 min read

Standing Out in a Commoditized Industry: My Interview on the Property Management Success Podcast

Featuring Tony Cline & Jerad Larkin


Let’s be real—whether you’re in real estate, property management, title insurance, or any other service-based business, we’ve all felt it...


👉 “How do I stand out when everyone seems to be offering the same thing?”


That’s exactly what I unpacked in my recent interview on the Property Management Success Podcast with my friend Tony Cline. This episode dives deep into how I’ve built a thriving brand here in Colorado—and how YOU can apply the same strategies to grow your business by attracting clients, not chasing them.


Jerad Larkin shares his strategies for standing out in a commoditized industry on the Property Management Success Podcast. Learn how to attract clients, grow your brand, and generate real leads through video, events, and smart follow-up.

🍏 Listen on Apple Podcasts – Click Here

🎧 Listen on Spotify – Click Here


Here’s what we covered in the episode:

My story of starting from scratch in a new marketWhen I moved to Colorado, I didn’t know anyone. No real estate contacts. No warm leads. Just a passion for helping agents grow—and a commitment to showing up, consistently. I share the exact steps I took to go from invisible to Mile High Title Guy.


Why attraction marketing beats cold calling (every time)I break down the specific branding and content strategies I use to attract agents to me, including how I use events, email campaigns, and value-first outreach to build a trusted reputation.


Video, social, and paid ads—done rightFrom quick Reels to YouTube recaps to hyper-local Meta ads, I explain how I’ve used video and digital marketing to become a go-to resource in the Denver market. Even if you’re not a “tech person,” you’ll walk away with simple ways to start showing up online with confidence.


Hosting events that actually drive businessI’m a big believer in the power of community and education. In the episode, I share my formula for planning and promoting events that not only build brand awareness—but also generate real leads and long-term relationships.


My top follow-up strategies that turn connections into closingsIt’s one thing to meet people—it’s another to convert them. I walk through my best follow-up practices (that don’t feel “salesy”) and how I keep people engaged long after the event is over.


Who should tune in?This episode is perfect for:

  • Property managers looking to grow their client base

  • Real estate agents building their personal brand

  • Lenders, title reps, or service pros wanting to stand out in a competitive market

  • Anyone who’s tired of chasing business and wants to start attracting it


📺 Click here to watch the full interview on YouTube…and if you tune in, I’d love to hear your biggest takeaway!


Questions? Contact:

📞 303.630.9430


Want help creating a marketing plan, hosting your own event, or standing out in your space? Let’s chat.

 
 
 

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